Mission Statement: Pawfect Choice aims to help people make informed decisions before adopting or buying a pet - overall reducing the number of pets surrendered and wrongfully euthanized at shelters.
Define the Problem: Animal shelters are overcrowded with animals due to overpopulation and surrender of animals. Due to the lack of space and care - thousands of animals are wrongfully euthanized every year.
Sketching
After defining the problem and coming up with my mission, I was tasked with creating and branding a company that produced a design solution. I started with some basic logo sketches, trying out a bunch of different ideas.
![](https://cdn.myportfolio.com/50a829c7-ed88-43b2-9141-436b743c3cf6/203dd2b3-b55c-4812-a3c3-9c13ba0d78a0_rw_3840.jpg?h=2b32fcb28a16bacccec28f5640470c54)
Name Sketches
After the first round of sketches, the decision of the name Pawfect Choice and feedback from classmates, I further developed my logo designs.
![](https://cdn.myportfolio.com/50a829c7-ed88-43b2-9141-436b743c3cf6/63830c03-640c-4d02-99c0-c35808513424_rw_3840.jpg?h=1e56528cfd1b2dd6fc6413a24cbc7a3a)
Final Logo
The final logo can be seen below, as well as color swatches and font choices.
![](https://cdn.myportfolio.com/50a829c7-ed88-43b2-9141-436b743c3cf6/ecfca643-aa9e-4fdc-8f2b-228f95e51563_rw_1200.png?h=f10e4ffbc13421d0d25adc155885ce94)
![](https://cdn.myportfolio.com/50a829c7-ed88-43b2-9141-436b743c3cf6/f7720ed2-974f-4842-8b18-9f545ccfd0e8_rw_1920.jpg?h=793912b1a3b7ee196e4f3c20674df273)
![](https://cdn.myportfolio.com/50a829c7-ed88-43b2-9141-436b743c3cf6/8e4d514d-dcb7-44a4-a128-2d53490cd8fa_rw_3840.jpg?h=87854407f9a72af8a52ab4983cae083a)
![](https://cdn.myportfolio.com/50a829c7-ed88-43b2-9141-436b743c3cf6/97526270-d808-4ba1-a874-962df0fd9842_rw_3840.jpg?h=bc19aa1355784481b4c6b87891de6d39)
Prototype
My prototype for my design solution is an informative survey. My survey gives people questions they may not have considered when adopting a dog and asks them to answer honestly. The survey reveals whether or not it is a good time to adopt! I also designed a potential subscription box, which would hold all of the information you need to know if you are considering adopting a pet! You can also see a mock up for a potential information box that could be sent out to anyone looking for extra help.
![](https://cdn.myportfolio.com/50a829c7-ed88-43b2-9141-436b743c3cf6/6f20c506-2bbc-4db8-a45c-19d581d56584_rw_3840.jpg?h=351c5ceb07d47ce7f9d60252b90024d3)
Website
Lastly, I created a website that could be a source for people looking to adopt who had questions about the process. I wanted to create an informative website that held all the information you may need so that it was easy to find for potential pet owners.